Google Expands Site Reputation Abuse Policy: Manual Actions & Next Steps

Ever see a trusted website host clickbait articles? This is happening often. A reputable site gains trust, then publishes low-quality content. This content is usually for profit. It hurts the user experience. It also makes search results worse.

Google's Site Reputation Abuse policy fights this. Its goal was to stop "parasite SEO." This is when low-value pages are hosted on high-authority domains. Now, the policy is growing. This change could affect your website. Are you ready?

Understanding Google's Expanded Site Reputation Abuse Policy

What is "site reputation abuse?" It's when a website uses its good name to rank low-quality content. This isn't the same as normal spam. Traditional spam uses shady tricks. Site reputation abuse uses a good reputation poorly. The expanded policy targets more content types. Let's dig into the details.

Core Principles of the Policy Expansion

The updated policy targets specific content. This includes sponsored articles and advertorials. Google watches for content not checked closely. It also looks for content with little connection to the main site. These pages often exist only for search ranking. If these pages don't help users, you may have issues.

Impacted Content Categories

Certain sites will feel this update the most. News sites could get dinged, as could educational sites. Government websites are also at risk. If you allow outside content, pay attention. Even well-known brands can fall into this trap. Review your content for compliance.

Identifying Potential Violations on Your Website

Does your site have issues? Time to audit it! Look closely at every page. Does it offer real value? Is it closely related to your core topic? Use this